Indulge in #VideoMarketing
According to Cisco, video content will account for approximately 80% of the consumer internet traffic by 2021. Adopt video marketing as part of your 2021 marketing strategy. You can bet your bottom dollar it will rake in more leads than you thought.
The first step to becoming a videographer is simpler than you think
Creating videos are not that difficult, time consuming or even expensive. Yes, like any other activity, it requires you to spend some time understanding the nuances of how things work. But for a tech savvy person who is rather well versed with clicking pics and videos with their phone camera wouldn’t require more than a couple of days to get acquainted with the whole process. A couple of test videos and you are good to go.
For brands that are continually working towards engaging with their audience differently, live videos are a great means of video marketing. It gives you a one on one platform to interact with your customers, understand their concerns and give them the much needed “human” interaction from a brand. According to Cisco, live video will account for 13% of all internet traffic.
How-to and explainer videos are some of the most sought after pieces of content on the internet. All you need to do is invest in a decent camera and a microphone. Now if that is a hurdle, then a quality smartphone will also do the job. Once the video is shot, there are a wide variety of free video editing apps available online, with tutorials on how-to go about editing your video. Some as low as USD 50 (approx INR 3,600/-) as lifetime fee.
If your business is more visual or requires video marketing, I would strongly suggest using a video editing & animation app. Even if your business isn’t video first, having video marketing in your strategy can sky rocket your engagement and following.
Call us now for some app recommendations.
The secret ingredient
Remember, shooting and editing is just half the job. To woo the audience, engage them and generate traffic from it, the video needs to be well thought out and either address a specific problem your customers are facing or be entertaining. The video title, social media platform optimisation, duration (not too long, not too short), are all extremely important.
There’s always a learning curve
Don’t be afraid of making a few amateur videos. No one starts as an expert. No matter when you start, the first few you make will always be amateur and as you progress, you will get better. Be fearless and give it a go.
Want to know more? Get in touch with us for a low-budget-high-quality video done for your brand. You will not regret it.
And the best part, we teach you how to do it so going forward, you can do it on your own.
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